If you’re in the business of criminal defense, you need a good marketing plan to bring in new customers. Search engine results and word of mouth are both important for building brand awareness.

Customers who are considering forming a partnership with you won’t initiate contact unless they believe they can trust you. For you to draw a better kind of client, we’ll go through a variety of marketing methods designed with criminal defense lawyers in mind.

1. Maintain a natural flow on the webpage

Many potential clients start their search for a lawyer who specializes in criminal defense online. The corporate website is often the initial point of contact between your business and prospective clients.

Keeping up a good front while delivering a captivating message is essential. It’s just like being tried by a jury. A well-designed, informative, and straightforward website may have a significant impact.

2. Ads for defense attorneys should focus on producing high-caliber content

Establishing your credibility as a criminal prosecutor online might begin with a series of instructive blog articles or a video podcast. For your criminal-defense advertising online, take use of the power of video and blogging to address commonly asked questions, cover probable case considerations, and update viewers on the latest legal developments. Never overlook the importance of providing fresh material for your audience.

3. Your focus should be on improving your site’s search engine rankings

A website and a blog aren’t enough to boost your rankings in search engines. Furthermore, SEO tactics should be used. Improving digital content’s search engine optimization (SEO) requires careful selection of keywords and their organic integration into the writing.

Using geotargeted keywords will increase your site’s visibility in the natural search results for people in your area. To improve how search engines find and display your online content, you should make strategic use of keywords. Produce weblog postings that respond specifically to question-based searches.

A website that is slow to load or is not mobile-friendly will not attract visitors. Verify that your Google Business Profile is up-to-date by double-checking the information you’ve entered, filling out the profile completely, and uploading photos of your legitimate business, yourself, and any employees. You’ll also get more visibility on Google Maps as a result of this.

4. It is strongly suggested that you evaluate your previous efforts

Don’t be bashful about asking satisfied customers to review your business online. Many individuals rely on the advice of their friends and coworkers when selecting an attorney.

For purposes of promoting criminal defense attorneys, this is information of paramount importance. Customers’ impressions of your business may also be influenced by how you handle their concerns.

5. Induce word-of-mouth promotion

Communal interaction occurs. It’s possible that, despite the rise of social media, people still place more weight on personal recommendations. Think about the predicament of someone who requires a lawyer for driving under the influence.

A previous customer is contacted. The acclaim of your current clientele has attracted new business. Promoting your criminal defense practice may be accomplished in several ways, including creating a website and using social media.

However, there is a lot of competition for new legal customers, so you’ll need a reliable marketing strategy to get people to notice your practice.

The post Marketing Your Criminal Defense Law Firm appeared first on Tech India Today.

Even if social media marketing has an enormous ROI potential, increasing sales on social media still has its obstacles. One of them is convincing your followers to leave the social network app and complete an online purchase.

However, thanks to a rapidly expanding eCommerce trend known as “social commerce,” this may not be such a difficult task in the future.

1. What exactly is social commerce?

There is an intersection between eCommerce and social media known as social commerce (sometimes referred to as social purchasing). For the uninitiated, social commerce is the act of companies, brands, and creators using interaction through sales channels that appear on the profiles or feeds of their social media followers.

Users may now discover new products and companies without ever leaving their social media network, thanks to capabilities like shoppable posts, on-site storefronts, and dedicated checkouts built by social media platforms in the last few years.

Even though it is still in its infancy, social commerce has already been shown to be highly profitable. Statista estimates that social commerce earned $475 billion in sales in 2020 and is predicted to expand at 28.4 percent per year until 2028 when it is expected to reach $337 trillion in revenue.

To put it another way, trust is the most critical factor.

The phrase “social commerce” was first used by Groupon and LivingSocial back when Facebook was still in its infancy. Beisel was one of the first companies to see the potential in the synergy between eCommerce and social media.

2. What are the advantages of doing business through social media?

Social commerce has numerous advantages over traditional e-commerce since it allows you to meet your target audience where they are already comfortable. You should include it in your social media marketing strategy if you haven’t already:

a. The checkout procedure will be smoother as a result of this change.

Traditional e-commerce uses social media to drive traffic to an e-commerce site where customers may buy. Although this strategy can work, the most significant obstacle is the time and effort it takes to buy the item.

To complete a transaction, customers must leave social media, visit an external website, and then return to where they left off when they first started. It may not seem like much work, but the effort required is enough for many people to avoid it.

Friction in the checkout process refers to the extra steps necessary to complete a purchase. The process of purchase becomes more complicated with each step, and at each stage, users have the opportunity to decide that the process is no longer worth it.

Using social commerce technologies in a social media network considerably reduces this friction. Users who stumble into your content have all the information they need to make a purchase right there. Buying from you is as simple as liking or following you on social media.

b. Engage with customers on social media at the same time you’re selling.

A successful social media marketing strategy must simultaneously attract new customers and preserve strong ties with current ones.

With social commerce, you can connect with both groups at once. Brand awareness posts can also include options for those still in the decision-making process.

This dynamic has the added benefit of potentially causing customers to slip through the marketing funnel faster than usual. Customers who’ve just learned about your brand may already have all the information they need to evaluate whether or not your product is worth purchasing and the attributes they require to make that purchase.

c. The social commerce market is enormous.

Social media users can be categorized by their followings, likes, or hobbies, making it easier for you to locate your ideal customer base. In the absence of social commerce tools, you’re going to miss out on many sales opportunities.

Since 2019, the number of persons who claim to have purchased social media has increased. This tendency is predicted to continue as users get more comfortable with social shopping. It’s predicted that 37% of Americans will have bought something after seeing it on social media by 2025.

The option to buy directly on social media will become less of a luxury and more of an expectation as more firms implement social commerce. The sooner you get on board with social commerce, the more likely you will avoid missing out on sales.

d. While you’re selling, you can build social proof.

For example, we tend to trust the opinions of others when making purchasing decisions, which is called social proof.

This can be done through product reviews, user testimonials, or even a general awareness of a product’s popularity in e-commerce. You’ve seen the influence of social proof if you’ve ever watched a movie or a TV show just because everyone else seems to be.

Social media is their first point of contact for many people, making evident social proof an essential tool for gaining new followers and expanding an existing following. This social proof is also an effective sales strategy when used with social commerce.

Persuade customers to post images or videos of their purchases online. Ask for endorsements or reviews from influential people with large followings. The mere fact that your product’s users seem to be enjoying it should be enough to convince others to do the same.

You can also use your social shopping posts as social evidence by posting them on social media. Customers will feel more confident purchasing if they see their peers enjoying, commenting on, and sharing your content online.

e. Simple solutions to cater to the growing number of mobile shoppers.

In 2021, mobile eCommerce sales were worth $359 billion, up 15.2% from the previous year. Mobile eCommerce sales are expected to account for 44.2 percent of retail eCommerce sales in the United States by 2025, totaling $728.28 billion.

A mobile-ready storefront will become increasingly crucial to the success of any online retailer as online buyers become more comfortable with the idea of shopping on their mobile devices and social media networks embrace more features to enable it.

You might be asking yourself, “What’s the big deal?” Using my mobile-friendly, responsive Shopify theme, I’ve streamlined the checkout process. That may be the case, but the reality is that most sales aren’t taking place in browsers. Social media apps are where they’re taking place.

When it comes to e-commerce, social media developers are responsible for creating features that work flawlessly and are algorithmically designed to locate consumers who are more likely to be interested in your goods.

It’s impossible to imagine a scenario in which social commerce does not significantly impact your bottom line.

3. What do you need to know about social commerce and how to get started?

If you want to get the most out of selling on social commerce platforms, there are a few best practices that you should keep an eye out for.

a. Your product’s social commerce channel should be chosen carefully.

If you want to discover which social media platform is best for your business, analyze the demographic makeup of your brand’s audience and start with the platform that most closely matches it.

For example, TikTok’s sales channels can be a good fit if you’re primarily marketing to Gen Zers. Instagram is an excellent place to start if you’re selling to millennials.

If you’re already utilizing social media to promote your items, look at which platforms are currently generating the most interest. More people will engage with your content and purchase your product if your checkout process is as simple as possible through social commerce.

Avoid the pitfall of attempting to achieve everything at once and spreading yourself too thin by focusing on too many platforms at once. Prioritize the most valuable social network, then plan to grow it.

b. Make use of the live streaming capabilities provided by your platform.

Your goods can be showcased, and the unique selling proposition of your business can be discussed in greater detail through live streaming. A Livestream is a terrific method for producers to show off their personalities and engage with their audience more intimately.

Livestreaming allows customers to interact with your brand, see your product in action, and ask questions in real time before they buy. You may also enable live purchasing on Facebook, which provides your viewers with the chance to purchase directly from your video while they are watching.

As surveyed by Statista, 70% of US internet users who watch live streams frequently say they’re inclined to purchase things from those they follow. As a result, live streaming presents a significant possibility for producers and retailers to generate revenue.

c. With instant messaging, you can stay in touch with your clients.

Customers will ask inquiries regarding your products if you’re selling them online. Live streaming cannot be done all the time, but instant messaging may be used to stay in touch with friends and family.

According to a 99firms survey, 73% of respondents felt that live chat was the “most satisfactory” method of communication from a company. Nothing beats live chat for speed and convenience when it comes to customer service.

Your customers will become more familiar with your brand as a result, which will lead to increased sales and brand loyalty in the long run. You can assist reduce the number of customers who abandon their purchases by being available via chat.

Private messaging is also a great way to give customers discounts, advertise new products, and keep in touch with them after they’ve made a purchase.

Providing a more tailored online buying experience makes your consumers feel more appreciated and lets them know you’re always here to serve them.

d. Influencers can help you expand your business.

According to IDC, the influencer marketing sector will reach $16.4 billion in revenue by 2022. An endorsement from an influencer can have a significant impact on your online sales since influencer audiences value the opinions of the influencers they follow.

While working with influencers can increase social media engagement, this isn’t the only benefit of working with them.

Because more people are engaging with your postings, they are more likely to be presented to other users who might be interested in your product.

Influencer marketing can be effective even if you don’t collaborate with well-known figures. Micro-influencers tend to have higher engagement rates than major influencers in developing a long-term engaged audience.

The post What Is Social Commerce? Tips & Trends For New Year appeared first on Tech India Today.

Whatsapp grabs the best position as the most convenient and widely used application software for this purpose worldwide. With billions of users, it has become the most reliable place for people to convey their messages.

This is why people have become more cautious about the safety of their data and proceed to backup WhatsApp messages. For more details on backing up messages, click here and check what experts have to say.

However, it is essential to back up these messages with the help of proper and safe tools like Dr.Fone from Wondershare. This unique, powerful, quick, and efficient WhatsApp transfer software tool is considered the ‘safety guru‘ for your private data. You can transfer WhatsApp messages from Android to iPhone and iPhone to Android in the easiest, quick and efficient way with Dr.Fone.

Check how to transfer WhatsApp from iPhone to Android most efficiently and safely and why Dr.Fone- Whatsapp Transfer is the perfect solution. So, let’s dive in.

1. Easy-To-Follow Steps To Transfer Whatsapp Chats Between iOS And Android

We present the few straightforward yet most effective steps on transferring WhatsApp from iPhone to Android and vice versa. So, check them all.

a. Step 1: Installing Dr.Fone In Your Device – Get-Set-Launch!

Take the first step by visiting the original website of Dr.Fone to download the authentic and genuine version of the software tool on your computer or laptop.

It would help if you avoided the fake, duplicate, or pirated versions of this software available on the internet to eliminate the chance of data theft or loss.

b. Step 2: Your Next Second-To-Finish Task – Go To The ‘Whatsapp Transfer’ Option

In this step, you have to go to the WhatsApp tab on the window screen display of Dr.Fone after successfully launching the application on your computer.

It would help if you chose the ‘WhatsApp transfer’ option out of the panel’s three possibilities: restore, backup, and transfer. Click and get done with this second-to-finish task and move on to the next step.

c. Step 3: Switching And Connecting The Devices – Your Accessibility Move

We hope learning how to transfer WhatsApp from iPhone to Android and Android to iPhone is becoming straightforward now. It will become more understandable with the following steps.

Now, switch and connect your Android and iPhone devices to the computer or laptop where you’ve launched Dr.Fone. Use the portable USB cables to ensure robust connectivity and accessibility of the devices.

d. Step 4: Pick Out The Whatsapp Data That You Want To Transfer

Now, ready for a few moments or seconds while the software application interface reads, evaluates, and verifies the devices and transfers sources in the system. If you have mistakenly chosen the wrong device as your transfer source, you have nothing to stress about.

Dr.Fone enables its ‘flip’ option for the user’s easy interchangeability of the possibilities. So, pick out the WhatsApp data, including texts, images, documents, contacts, audios, and videos for the transferring process.

Step 5: Click To Transfer And Wait Till The Process Is Done

Lastly, click on the start transfer option to transfer your data from the transfer source to the destination device. You will notice a display box for the duration to complete the transfer process. Wait until the transfer is complete with 100% stats.

Note – You must keep in mind that any disturbance to the USB cables during the transmission process can interrupt and stop the process. In that case, you may have to start again.

2. Dr.Fone – The Ideal Solution For Whatsapp Data Transfer – Here’s Why

Dr.Fone is the most powerful, easily accessible, efficient, and reliable software tool to transfer WhatsApp messages from Android to iPhone and iPhone to Android. It is one of the best and ideal solutions for WhatsApp data transfer between two devices without hassle or interruptions. Users enjoy speed, reliability, safety, and convenience throughout the process.

Some key aspects that make Dr.Fone the ideal solution are as follows:   

• Dr.Fone uses the latest technology for fast and safe data transmission with advanced utilities to make the process convenient for users.
• This fantastic software tool uses the data encryption policy and advanced fraud protection to ensure the users’ optimal data privacy and safety.
• Dr.Fone involves using minimal steps to conduct the smooth data transfer process, making it ideal for busy users.

3. Check The Top Features of Dr.Fone – Your Go-To Solution For Whatsapp Transfer

Apart from transferring WhatsApp messages from Android to iPhone and vice versa, Dr.Fone has several other top features that will amaze your mind. So, check them out.

a. Phone Backup:

You can enjoy the data restore and backup feature by Dr.Fone in the most convenient, smooth, fast, and effective way.

This feature enables the users to enjoy the best data restoration and backing experience ever. Whether you’ve mistakenly removed or lost any data or you want to secure your important WhatsApp messages, this feature by Dr.Fone is the ideal solution.

b. Data Eraser:

Dr.Fone offers this feature to the users who need to wipe off or permanently erase unwanted data from their devices. You can delete your private or confidential data with the assurance of safety and no chance for retrieval. You can enjoy wiping off unwanted data while safeguarding the crucial ones.

4. Dr.Fone – The Savior We All Need – Check Why

Dr.Fone is the savior for users looking for optimal data privacy., security, and safety while transferring them from one device to another. There are several reasons why it’s considered the savior, and you can trust it, such as:

• Well-reputed authorities recognize this fantastic software tool.
• Dr.Fone is tested and certified by professionals and technicians worldwide.
• It has received acclamations from well-known media outlets like Forbes, CNET, etc.
• They ensure personal computers with virus-free operating systems for the best virus protection to the users.   

In The End

So, in conclusion, Dr.Fone wins over every aspect to become the ideal solution for your WhatsApp data transfer between iOS and Android. Download this software to get your data transferred today.

The post Transfer WhatsApp Chats Between iOS & Android: Every Detail You Need To Know appeared first on Tech India Today.

When you do things the right way on YouTube, you can build an authentic relationship with your community and viewers. They will know that they can rely on you to receive great content that informs and delights them. They will also reward you in return through engagement.

The most critical YouTube engagement actions are Likes, dislikes, shares, and subscribers. Our instructions will you five tips and tricks to fix your YouTube channel, receiving a low engagement rate.

1. Nail the thumbnail

Your video’s thumbnail is undeniably the critical determining factor for a user to decide whether he should watch your content or not. Along with the title, it is the first thing users see when they search for videos.

Picking an exciting shop from your video is not enough for an attractive thumbnail. You need to wake up the creator in you or hire a professional graphic designer. You should customize your thumbnail images to make sure they are clear and strong that would give potential viewers an idea about the content of your video before watching it.

A few tips for creating great thumbnails:

• Add text- If you don’t have super eye-catching imagery in your video, try to add some text to your thumbnail to attract viewers. Imagine it like a second title on your video.
• Use the rule of thirds- The power of thirds is a guideline in photography that will help you balance the negative space in the shot with your main subject to draw the viewer’s eye.
• Use the right tools- There are plenty of tools available on the internet for designing thumbnails for your YouTube videos. Though some might cost you money, there are free ones too. We recommend Canva.

2. Hold dinner parties, not soapboxes.

Brands treat social media engagement like two things- either a soapbox or a dinner party.
Soapboxes are social media accounts focused on themselves. They exist simply as a platform where brands promote their products and services, ignoring any data, customer interactions, and metrics.

Dinner parties are brands that involve their audiences in conversations and engage with them. They listen to their audience actively and react to it. A dinner party host knows its audience well. This brings in more engagement.

If you want your YouTube channel to have dinner parties, you will have to know your audience. That is why you should invest a lot of time understanding your viewers’ needs, pain points, and desires. Dinner party YouTube channels build a connection with their audience, which in turn provides them more engagement.

3. React to trends strategically

Trending events on YouTube can be a great source of content for your viewers. They are an excellent way to provide fun videos to your audience and a solid way to build brand awareness. The more extra people know about you, the more they will engage with you. After all, why would they like and share your videos and subscribe to your YouTube channel if they don’t know much about you?

Trending or viral content brings the most views. You must have noticed that some markets post a miniature version of a trending video on other social media platforms and post the full video on YouTube. This is an excellent method to bring in more Youtube subscribers to their channel and keep them on the trending list.

Stay updated about the latest trends on YouTube or any other social platform and react to them on your YouTube channel. People love such content.

4. Collaborate with other creators

If you are trying to increase subscribers on your podcast, newsletter, or YouTube channel, collaborating among additional content creators is one of the best ways to achieve your goal. This will not only help you grow your audience but also the engagement with your content.

You should not collaborate with just anyone. Instead, you need to involve somewhat in your industry and create content in your niche. This gives you a chance to impress their audience even if they do not know you.

If they like your part in the collaboration video, they will probably visit your channel and subscribe to it. Show your real personality in every video because people get more impressed by authenticity.

5. Use the right tools.

“Work smarter, not harder,” said many successful people. Well, that’s the key.
Several tools can help you gain more engagement on your YouTube videos, YouTube analytics tools, scheduling tools, etc.

You can track your content’s performance through the analytics tool and find the right time to post. With scheduling tools such as HootSuite, your videos can get automatically uploaded at the scheduled time.

Conclusion

People visit YouTube the most, after Google. There is no shortcut for a successful YouTube channel. These were the five tricks for Youtube channels with low engagement rates. You should work hard to impress your audience and earn their love and respect.

The post 5 Tricks for Youtube Channels with Low Engagement Rates appeared first on Tech India Today.

1. How Do You Write More Effective Long-Form Content?

Content is king. Longer is better. Make it relevant.

You’ve heard all these statements before. I often expect that they now amount to little more than empty platitudes in your mind. You know that relevant content is important, and you know that Google tends to favour longer pieces over shorter ones.

The problem is that as much as people hammer home the importance of writing longer pieces of content, they don’t bother to explain what else you need to do. Length, after all, isn’t the only thing that matters. There’s a lot more to effective content than writing a lot of words.

It’s not as though Google has been mute on the subject, of course. It did release its Search Quality Raters Guidelines. Provided to Google employees responsible for rating and evaluating websites to help improve the company’s algorithms, these guidelines provide an excellent window into how the search giant defines “quality.”
Unfortunately, they’re also 168 pages long.

You certainly could sit down and spend a few days poring over that document from cover to cover. This would presumably be the best way to quantify, in your mind, how you can make your long-form content more effective. However, I imagine it’s safe to say that none of us has the time (or, more importantly, the energy) for such heavy reading.

Instead, I’m going to provide you with broad strokes. Enough to give you a general idea of how and where to direct your efforts. We’ll start with E-A-T: Expertise, Authoritativeness, and Trustworthiness.

EATing Well

Expertise is a measurement of how well you know your stuff. For some topics, it’s enough that you know what you’re talking about and give decent advice to your readers. For others, you’re going to want actual qualifications (for instance, if you’re writing about employment law, your information will give more weight if they come from an attorney).

Authoritativeness is basically whether people see you as the person or brand to talk to about your topic. It’s very closely tied to your online reputation. A famous doctor, for instance, will be seen as more authoritative when writing about surgical procedures than she would if she wrote a blog about the newest iPhone.

Trustworthiness is functionally what it sounds like. Are you who you say you are? Did you write the content on your website? Is your content accurate?

Because Google loves acronyms, EAT is especially important in Your Money or Your Life (YMYL) topics. These are subjects where bad advice could cause serious harm to the reader—taxes, treatment of chronic illness, legal issues, and so on.

2. Know Who You’re Writing For (And Why)

The best marketers can put themselves in the shoes of their audience. They’re able to step back and think about who would be looking to learn about their topic and what sort of tone and language is best-suited to reach that demographic. For your long-form content to be effective, you need to do the same.

Audience intent and identity aren’t the only things that matter, though. It would better if you more considered why you’re writing in the first place. There are a few questions that will help you narrow this down.

• Do I want to improve my reputation, increase website traffic, or generate sales?
• What question or questions does this content answer?
• Why is my audience interested in that answer?
• How does this content relate to my brand?
• What are my competitors saying about the topic, and how can I do better?

Is this topic time-sensitive, or will it be relevant for years to come?

3. As Long As Necessary (But Digestible)

There’s a lot of debate on how long your content should be. Some believe that 500-800 words are the sweet spot. Others believe that longer is better — if your content is more than 2000 words, it will likely perform well.

Neither of these answers is entirely correct. The truth is that your content should be long enough to completely and comprehensively meet your audience’s needs.

In other words, as long as necessary to answer their questions.
That said, don’t just write a massive wall of text. Break your content into digestible, bite-sized chunks with headers. Add images, or videos, or infographics,

4. Create With Purpose

To summarize, effective long-form content:

• Follows Google’s quality guidelines.
• Is written with a clear goal in mind.
• Covers its topic with as much depth as possible.
• It is highly targeted at a specific audience.
• Adds a new perspective to the content that competitors haven’t yet touched on.
• Ties back to your overall brand identity.

Long-form content isn’t the be-all and end-all of search, of course. There are plenty of other content types that can draw in just as much traffic and convert just as well. The solution is determining the right style for your specific audience and niche.

The post What Makes Long-Form Content Effective? appeared first on Tech India Today.

Since the Facebook acquisition, it has become increasingly challenging to grow your account as it has implemented algorithms to reduce publicity. However, there are some great ways to increase your Instagram followers gradually, and this excellent app will help you quickly. Keep reading to find out how.

1. Unique and high-quality content

On Instagram, the quality of posts is essential. On Twitter, nasty tweets are quickly forgotten. After all, there is no opportunity to publish poor-quality photos on Instagram.

After all, there’s no need to hire a professional photographer or months of practice before you get started. A few essential tips for taking and editing photos will do.

Get Free and Fast Instagram Followers with GetInsta App

If you want to get followers quickly, you can use the GetInsta application. This is very different from the Instagram followers purchasing application because they are genuine “human” and completely free.

Since these are real people and not bots, you can get free Instagram followers without breaking Instagram’s rules and regulations.

It’s straightforward to use and grows your Instagram followers and likes. Come on, and I’ll show you how. If you original download the app and join with GetInsta, you will get 1000 coins, which you can use to get more followers and likes for free.

To earn coins, do some light tasks inside the app like following or liking other people’s posts.

2. Create Instastories

Isntastories are very important in your strategy. This allows you to communicate more closely with your community and increase your presence, so the algorithm will thank you by forwarding your stories to get more visibility. Those who don’t follow you will also see your Instastory.

Take the opportunity from this opportunity to showcase a part of your business and provide value. This will increase your credibility. Make your account known.

Instagram is the leading network in your digital life. and to have more followers, you have to give it a place: add your Instagram account to your blog (via an icon or paste multiple photos in an article), broadcast Instagram photos to your Facebook page, create cross-platform referrals that you have so we can know the existence of your account, and say the performance in the newsletter.

Also, nothing will prevent you from doing a bit of a straightforward way for your account, by posting messages to blogs or other networks so that people follow you on Instagram. I did this 2 to 3 times this year, and it got me a huge following.

2. Take advantage of hashtags and geolocation.

I noticed hashtags: on Instagram, a hashtag links different conversations between users on one channel. Using relevant hashtags, you can expand your audience above the followers and users who already know you.

Ensure that the use of hashtags is correct and moderated. Limit the use of hashtags to 3 per post. Don’t use the same variations of hashtags, such as #memehashtag or meme hashtags. This tactic will only give you low-quality followers.

To find hashtags that catch your followers’ attention, look for ones that share the same theme in the industry you’re in. The most straightforward way is to search for it directly on Instagram via the explorer feature (magnifying glass icon).

You can also enable geolocation in photos to facilitate association with a specific place when someone is looking for information in the business in question (such as cities, restaurants…), other ways to make it more visible.

3. Be Responsive

Photo titles present a unique opportunity to share small details, ask followers questions, tell stories. This creates a chain and is effective at attracting discussion.

Instagram is also a community; you want to be known more, join the conversation and respond to comments; this will also attract others’ attention to analysis. Research shows that the more words, the more chances a post will be seen.

The post 6 Tips You Can Do to Increase Your Instagram Followers Fast appeared first on Tech India Today.

Anyhow, some help is still needed, at least in the case when you want to cut off time wasted on gaining followers, likes and comments: there is a scenario where you can buy Instagram followers and anything else that you need for your account and save yourself time, money and nerve.

But before doing that you need to learn several essential things that can save you from wasting cash over nothing and putting too much trust into methods that don’t work.

You need to figure out what you need these followers for: is it to form your primary audience because you have none right now or have been dealing with some difficulties in your promotion recently? Anyhow, bought followers can be helpful in both situations: but you have to count how many of them you need carefully.

If your profile is pretty small, we’d recommend you to start with small packages of services, whatever you need to take on it gradually to make it seem like you’re developing naturally and just because you’ve been online for some time, communicating with your audience.

Even if you decided to use paid services, you still have to spend lots of time generating quality content, posting stories, answering the comments, and the messages you get from your existing followers and random strangers. They stumbled upon your profile by chance.

Without that, you won’t be able to get any social proof. You would not be ready to make any progress in interacting with your audience, which is a much-needed thing for promoting products, services, events or whatever you want to advertise.

Combining paid services with your work and communication with the audience is the best move you could make towards reaching your goals — and if you find the right place to buy yourself, followers, from, the deal will be sealed.

But everything is the principal models to determine the best resource to buy yourself paid services from?

There are thousands of articles that claim that a particular service or website is the best one, but in this text, we’d like to give you reasons that you can use to divide the reputable websites from the indecent ones.

The several great ones are the reputation of a particular agency that you choose to cooperate with: if they have tons of positive reviews, if people recommend them to each other, if they have a wide variety of options available on the website, you’re good to go.

Of course, it would be best if you’d find time to talk to their manager, but actually, if you see tons of positive reviews, you can trust that and go ahead without a doubt. But suppose you see negative opinions as well.

In that case, if questionable comments are coming from their previous buyers or if there are any complaints about the quality of the services, you should be careful and take your time figuring out whether you need to look for another promo company.

There is also a chance to check the promo company’s reputation on the side platforms such as BBB, for example, and you can find lots of helpful information about all kinds of services. If no info is available, you can always talk to support workers of the website to learn about the working progress and deliver results.

It would help if you oriented on the time they spend on providing a pack, their prices, and the available paying methods. If everything is organized decently, it should be very comfortable to buy from them regularly; preferably they should also have a system of discounts for regular buyers.

Usually, a reliable and trustworthy company tries to keep their familiar purchasers close and creates various sales and discounts systems to provide clients with convenient conditions where they can buy whatever they need in any amounts.

The system might work through personal emails, chats, or social media pages of the promo company; however, you’re the only one to choose whether you find that convenient or not and whether you need to support your content regularly.

We can give you a small clue where to find such resources for purchasing followers and other demanded services for IG — look on Viplikes.com. Their managers are always online, ready to talk over all the details and help you with choosing the right package of services for promotion.

The post Instagram algorithms and how to overcome them on your way towards online popularity appeared first on Tech India Today.

If you’ve ever felt deep despair in the pit of your being whenever you log into your email, I see you. I’ve been you.

Let me help.

1. Why do you need to declutter your inbox?

Are you on the fence? Though really, how can you even be on the wall when we’re talking about your inbox here?

You don’t have a reason not to declutter your inbox. Your inbox is your primary communication tool on any job (even labour-intensive jobs), and it’s high opportunity to do it to its most grown potential.

No more mornings spent weeding out the newest emails and trying to stay on top of threads. Yes, you might baulk, cause it’s a big project, but so worth it in the end.

i. Boost your productivity

Productivity is all about achieving the most in the least amount of time. Its time management is done correctly, and answering email is not a productive way to spend your workday.

I’ve often opened my inbox at work ‘to check on a few things’ and spent two hours trying to put out fires and getting lost in rabbit holes. The tidier your inbox, the more work you’ll be able to clear, especially if you add a little bit of automation.

ii. Keep up with important messages.

I have to confess – I had a hard time replying to emails in time back when my inbox was a mess. I had a wall of emails (hundreds upon hundreds of unread emails), and I’d have a mini heart attack anytime I’d open it.

In the chaos, it’s easy to miss important messages. In any job, there are time-sensitive emails that deserve to be prioritized. An organized inbox sharpens your focus and efficiency.

2. The best practices to manage your inbox.

With a little push and some creative organizational tips, you too can achieve the elusive inbox zero – a feat that not many have accomplished and maintained. I’m a minimalist by heart.

I can’t imagine a life where I’ve more than ten emails in my primary inbox, and even that’s too many. Certainly not unread.

Don’t you know where to get started? Consider these few strategies to bring order to your inbox.

i. Subscribe with caution

The number-one cause for a cluttered inbox is a lax attitude towards subscriptions. You might have signed up for free content websites, but then receive updates you don’t care for and do nothing about it.

Or you’re genuinely interested in receiving a newsletter, but you find that the site abuses its posting frequency. Weigh whether a newsletter is worth acquiring and what websites you can subscribe to via RSS to make your life easier.

ii. Set rules and filters

Embrace filters and colour-coding. The minutes you spend on setting up filters pale compared to the convenience and time you save once you put your system to use.

Use filters or rules either in your email client such as Gmail or within your RSS tool like Inoreader. Both will allow you some powerful automation to directly archive emails containing specific keywords, such as to sleep emails later. Group emails by project, by the sender, by topic.

Mark what’s essential, so you know to return to it as soon as possible. A creative way to apply filters is also by the level of difficulty. Do you need more time with a work email? Do you need to automatically forward to someone else? Filters are the answer.

iii. Integrate your inbox with RSS feeder

RSS declutters your inbox from newsletter subscriptions, which are enemy number one in reaching inbox zero. Even when you’ve culled your subscriptions, there’s still going to be a steady stream of newsletters that clog your inbox and distract you from important, time-sensitive messages.

If you can’t get rid of newsletter subscriptions, you can at least migrate them to an RSS feeder. All you need is the right tool – Kill the Newsletter.

iv. Separate personal and professional accounts

The most serious mistake I made at the start of my career was to use my email for work-related matters. If you’re an employee at a medium-sized or big company, you’re most likely to get your in-company account.

But in case you don’t, keep your personal and professional lives separate – freelancers, this goes double for you. Divide and should be your motto, because fewer emails in both accounts mean an easier time managing your inbox at work.

v. Automate whenever possible

Marketers have adopted email automation to expedite communication with customers and target them with personalized content. What you probably don’t know is that you can apply some simple automation tricks to make your day-to-day less hectic.

Unburden yourself from the menial tasks of sorting and labelling. Gmail gives users the flexibility to automatically apply filters to emails containing specific keywords, forward emails and create pre-canned responses.

vi. Set up reply templates

If your work involves answering emails steadily throughout the day, you waste unnecessary time typing up the same phrases over and over again.

Even signing an email takes seconds and that time accumulates as you answer the next email and the next. Fix an email signature that’s automatically generated at the bottom of all emails.

Prepare a few go-to templates, which you can easily modify and save yourself hours in the long-run. A bonus – you spare your fingers additional stress.

vii. Archive as you go

I wouldn’t say I like the sight of more than a page of email and neither should you. Once a conversation’s come to its natural conclusion, archive it. The best practice I can offer is to archive as you go, but if you’re skittish about archiving straight away, archive your inbox every three months or so.

Aside from an empty inbox, you also save only the emails that matter to you most so that searching for them even through filters won’t consume as much time. Every chance at trimming down should be taken.

The post 7 Best Practices to Organize and Declutter Your Email Inbox appeared first on Tech India Today.

Influencer marketing works, and perhaps you should consider finding the right influencer to market your products.

1. How Much Does Influencer Marketing Cost?

Traditional celebrity influencers are instantly recognizable people like Kylie Jenner, whose Instagram posts are reportedly worth around $1 million each.

Macro-influencers are far less recognizable, but their social media reach may be between 50K and 150k followers. Micro-influencers have fewer than 40k followers, but in specific industries or niche markets, even a modest following of 2,5k followers can testify how well they are regarded in their field.

Micro-influencers are generally from the ranks of industry experts and thought leaders in niche communities, their costs are far more reasonable, and they usually have passionately engaged audiences.

Shop around – influencers can provide engagement metrics and rates to calculate the cost-per-engagement, but keep in mind that micro-influencers often will consider alternatives to monetary payment in the best traditions of a barter economy.

2. How To Find An Influencer Marketer

If you’re going to hire an influence marketer, you’ll need to track social media and internet engagement. That is a complex task if you don’t have access to a data analysis tool. It makes infinite sense to start using a social media management tool long before you even consider engaging an influencer.

Your most suitable alternative is to use a social media management tool with a built-in function to find influencer candidates. It can also follow their activities to keep track of your investment.

SproutSocial and Hootsuite have long been considered market leaders, but you can try many other social media management tools.

3. How To Vet Influencers Before You Hire

That person command be designing your brand, and they may make or break your business. Online Social media can be a both-edged sword, so you must do your homework before reaching out to a potential influencer. Here are some questions to ask:

Are they legit? You’ll have to scroll through their feed, click through on posts, and read the comments. It’s eye-wateringly dull, but if you spot a low engagement-to-follower ratio or spammy comments, you’ll need to dig deeper. Bot accounts and fake followers are a sad reality.

Try SocialBlade to check follower growth trends over a year or longer. If you spot sudden big jumps in follower counts, something is amiss. Social platforms are cracking down on follower buying, but it is a common problem and continues unabated.

Have they worked with similar – or opposing – brands before? Ask for a press kit or portfolio of their work.

On which platforms do they stand out? It’s almost impossible to do all of them brilliantly. How consistent are they in terms of quantity and quality of content and engagement?

a. Step 1. Check Social Platforms

Identify each of your potential influencers’ social media accounts and scrutinize them for anything that may direct opposition or damage your brand. Since many influencers only ‘work’ on specific platforms, you may find a ‘non-official’ or private account on other media where you influencer go to let their hair down.

On most platforms, you can search for a name, address, email address, employer, phone number, or any personal details you have, or you can use social-searcher.com, a specialized search engine for social media accounts.

b. Step 2. Do a keyword search

You should also do an internet search using all possible variants of the person’s name, surname, professional names, or favourite hashtags. You’ll probably get the most accurate results with an email address or phone number, but take care to phrase your search terms using quotation marks in the proper places.

An example would be “John Doe” plus a search term like “criminal record”. Criminal records are part of the public record, and it may be crucial that you find such information before you reach out to them.

Also, do a reverse image search on TinEye or Google of selected profile photos. If your investigation uncovers other social media accounts under different names, you need to sit up and pay attention.

c. Step 3. People-search services

Data aggregators can combine public data like a person’s criminal history, marriage records, and public filings with additional information from social media accounts to provide an in-depth profile of the person you are interested in.

Nuwber offers a free search or a more thorough, deeper dig. Either way, you’ll get sufficient information to run cross-checks on the info from other sources.

4. Happy With What You See? Now Reach Out

You have the right to conduct due diligence – your business and your brand is at stake. As a bonus, after going through a thorough vetting process, you’ll know precisely what to expect from the relationship, and you should have no problems negotiating a mutually beneficial agreement.

The post Influencer Marketing? Vetting Is More Important Than Finding appeared first on Tech India Today.

SEO is an essential strategy that promotes website exposure so that you will get more recognition in the online world. Therefore, you will need to hire an SEO agency so that you will get assured results from the services offered by the SEO experts.

Consequently, you need to know why you need an SEO agency so that you will get guaranteed satisfactory results. The SEO agency in Montreal is an integral part of your business success since the website is the best representation of your business in the online world.

Thus, you should make sure to follow the right kind of strategies and techniques that will help you acquire a large number of customers for your business. You should get a professionally designed website for your business because the majority of people are using the internet for the purchase of their products and services.

This is the reason why you will need to hire an SEO agency that will carry on continuous upgrades and updates of search engine algorithms for making sure that your website will get a professional look.

There are various causes why you will need to hire an SEO agency, and the most important reason is that you will get higher rankings that cannot be achieved by optimizing the website on your own.

It is highly recommended that you outsource the task of SEO to the experts because it will offer full value for your money. You wish not to have to use a massive amount of money on SEO when you hire a reputable agency so that you will enjoy the desirable outcome.

You should never waste your resources or time while attempting to optimize your business website yourself because you might end up wasting your valuable time. Therefore, you need to look for an SEO agency who will understand the needs of your targeted audiences and work accordingly to offer them the right kind of website navigation experience.

An SEO agency understands the search engine algorithm excellently and makes sure that your search engine rankings are increased with the assistance of SEO experts. They will help your business in increasing the rankings of your business so that you will not have to put in your efforts for this task.

The SEO experts will also make use of social media for allowing your business to get more good quality traffic so that it can easily get converted into real customers.

This will eventually help you to earn a higher amount of revenue and profits from products and services sales. The SEO professionals will also carry on the customization of the social media pages for making sure that everyone will get to know more about your products and services.

The post Why do you need an SEO agency- Important reasons to consider. appeared first on Tech India Today.