This information is incredibly valuable for businesses looking to gain an edge over the competition.

But just how important is managing competitor analysis? Let’s take a look at some of the crucial benefits:

1. Gain Insights into Customer Needs

Your business may attract some of the same target audience as your competitors. By studying their messaging, product offerings and marketing with a competitive analysis template, you can gain valuable insights into customer needs, pain points and desires within your industry.

This enables you to pinpoint market gaps and identify potential solutions to address unmet requirements. Competitor analysis helps you understand what customers respond to, so you can tailor your own strategies accordingly.

2. Anticipate Competitor Moves

When you monitor competitors closely, you can often detect shifts and changes before they happen. For example, you may come across news of an impending product launch or rebrand. This gives you time to prepare and react appropriately.

If a competitor lowers prices, you can proactively position your business differently to compete on value rather than price alone. Predicting major competitor moves helps prevent being caught off guard.

3. Uncover Potential Partnerships

A thorough competitor analysis can reveal potential opportunities for partnership and collaboration. If a competitor excels in an area your business does not, you may be able to join forces to provide an unmatched customer solution.

Competitor partnerships allow each brand to play to their strengths. Keep an open mind to partnership potential when analyzing competitors.

4. Pinpoint Your Competitive Advantage

Determining your competitive edge is one of the most important strategic exercises for any business. Competitor research allows you to objectively compare your business to others in the market.

You can then identify areas where you excel and leverage them in your marketing. Do you offer faster shipping times, better customer service or lower prices? Use competitor analysis to showcase your advantages.

5. Set Your Prices Strategically

Pricing is a key part of your brand positioning and marketing strategy. Competitor analysis provides pricing insights that allow you to set prices accordingly. If competitors charge premium pricing, you may have room to undercut.

If they attract customers through discounts and coupons, you need compelling reasons to charge more. Monitoring competitor pricing ensures you find the right price point.

6. Identify Key Performance Indicators

In order to track your progress against competitors, you need to identify relevant key performance indicators. These will vary by industry, but may include metrics like market share, revenue, growth rate, customer retention and more.

Use competitor analysis to select KPIs that help you measure your performance against specific competitors, and the industry at large.

7. Make Strategic Business Decisions

Competitor intelligence directly informs many important business decisions, including which products to develop, where to expand geographically, when to ramp up marketing efforts and more.

Executives and decision makers rely heavily on competitor research findings to set company strategy. The insights it provides are invaluable.

Regular competitor analysis gives you an informed, objective overview of the competitive landscape. It empowers your business to stay agile, build competitive advantage, anticipate opportunities and threats, and craft data-driven strategies.

While it requires an investment of time and resources, the effort pays dividends across all areas of your business. Competitor research is essential for making smart tactical and strategic decisions.

The post How Important is Competitor Analysis? appeared first on Tech India Today.

Incorrect installation might prevent a solar energy system from being connected to the grid or reduce its output below expectations. We are experts at making those in charge feel completely at ease. With any luck, you’ll find all the answers you need to navigate the exciting world of renewable energy here.

1. In terms of systems, how many have been put in place so far?

It’s great to help new solar companies get off the ground, but keep in mind that the solar energy provider you end up working with might become a long-term partner.

Pick a company that won’t go out of business in the next 15 years if you want the job done well the first time.

After all, as the cliché goes, the proof is in the pudding. Why do they say that, exactly? I’m at a loss for words. In contrast, Solar’s widespread use means it’s already proven effective.

2. What function does a solar energy installation company serve?

If you’ve done even a little bit of looking around, you’ve probably found a plethora of sunshine maps, options for solar companies in Los Angeles, and cost calculators online. With the perfect setup, you won’t even notice the outside noise.

They also provide a broad range of hardware configurations and payment plans to accommodate your specific requirements and preferences. Actually, do you and your neighbors all have the same car? To what extent do these two floor layouts overlap, if at all? Equal retirement benefits?

We really doubt it, to be honest. Concerning transportation, housing, and financial matters, we are dispersed. Our electrical needs, roof size, home’s orientation, and even our location might differ greatly from one another.

A trustworthy solar company will tailor a system specifically for your needs, ensuring that you get the most benefit from any rebates or tax credits to which you may be eligible.

3. What do genuine customers think?

Both Facebook and Google provide reviews of solar panel installers in your area. Client lists are available upon request. Online testimonials might provide some insight into the company’s past performance. Workers and employees may share their stories with you. The solar installers’ ability to meet your demands will also be evaluated.

A second option is to seek personal referrals for reputable solar panel installers in your region. There are now more than 2 million solar installation companies in the United States. This means that it’s likely that your neighbors may have recommendations for a solar panel installation company.

4. Product excellence and expert construction

Many solar panels companies now use ready-made templates to save money. It’s possible that they won’t be able to tailor a solar energy system to your company’s needs.

However, local solar panel installers may modify a generic design to accommodate the specific architectural requirements of their service region.

5. What should you expect from a solar energy firm once you’ve hired them?

If the installation finds that your home is not appropriate for residential solar, they are obligated to tell you so and explain what may be done to make it so.

Once the question has been answered, the contractor should work with you to collect any further data required to design the system in compliance with all rules and submit any required permits.

The post Choosing a Solar Panel Installation Company: What to Look for appeared first on Tech India Today.

Establishing an online ecommerce store allows you to benefit from the low financial cost, speed and flexibility, a faster buying process, and a broader customer base.

But how will you be able to let people know about your ecommerce store online? Customers will not be able to find your ecommerce store online if you’re not going to use ways in which you can promote it effectively.

This post will show you some ways to promote your ecommerce store online. Read on to find out what they are!

Ways to Promote your eCommerce Store Online

1. Publicize your store on social media

Consistency is key when you’re promoting something on social media platforms. Publishing often would enable you to engage more purchasers regularly. You don’t need to use all of the platforms at the same time.

Instead, concentrate on a certain medium that the purchasers are using. With data-driven tools such as Google Analytics, you can see which platforms are being used the most by purchasers.

To keep your social media presence informative and useful to buyers, choose your clients’ preferred platform and post about news and the trends related to the chosen industry. You can create posts quickly and easily by making use of customizable social media templates.

You should provide links or connections to your website and products. However, you have to avoid bombarding the customers with direct advertisements.

2. Establish a partnership

It would be best to create interest all over your online store and network with important people in your chosen industry. You can contact individuals with a blog site and ask if they are willing to review and write an article on your items or website.

You can bring thousands of target visitors to your ecommerce site by being mentioned or included in an article on a prominent site.

You could also try reaching out and contacting well-known influencers on social media who can publish, mention, or share a word or a review about your store to raise awareness of your brand and products.

3. Boost your organic social presence

You would want to take every chance to boost your digital engagement with your online business. Giving extra love to your social media channels and ensuring they’re loaded with vibrant images and interesting videos is one of the easiest and most effective ways.

If you want help marketing your small business, you can use a graphic designing tool such as PosterMyWall for advertising your ecommerce store more.

Hosting giveaways, collaborating with active bloggers in your field, and using appropriate and relevant hashtags are all excellent ways to use social media.

If you currently have a great social media presence with a core audience, it is time to expand on it. Spend more time developing great visual material and short, engaging videos, and increase your post frequency.

Increasing the engagement of your followers would raise the likelihood of brand exposure among followers. You don’t have to be everywhere, but you must ensure you’re present on the channels your target customer uses and focus your efforts there.

4. Try launching podcast ads.

It is not always necessary for marketing to be visually presented. Since podcasts are often aimed at reaching your target audiences, they can be the best method to contact your specific demographics.

To get to the target audiences and to engage more buyers, there are a lot of online stores which use podcast advertisements. If you’re new to podcasts, you can check out networks that would pair businesses and brands through podcasts to promote them.

5. Use an SEO strategy.

Despite the advantages, one of the disadvantages of making sales via an internet store is that you might receive less attention compared to major marketplaces, especially if your online presence isn’t very big.

To increase the number of visitors to your online store, you must include SEO keywords in the names and descriptions of your product listings. You can increase traffic as well as improve purchases by having some phrases or words that are usually being searched.

6. Set up a blog

Content marketing does not require you to be a craftsman or a gourmand. Companies from different industries have started blogging to come up with valuable content for their customers and create brand credibility.

Blogging would make it possible for you to promote yourself continuously because the content could be shared on any social media platform and subsequently drive traffic to your website.

If you don’t know what you should write, compile a list of frequently asked questions by your customers. Create posts addressing these concerns so that purchasers can refer to them when the issues arise again.

7. Encourage your customers to write a product review.

Gathering and asking for reviews from customer’s experiences with your product is important to establish confidence and add credibility to your online store and its products.

Since online shoppers won’t be able to see the seller or the products in person, the customers would rely on the phenomena of informational social influence.

This entails determining the appropriate action through observing others. The shopper would examine past customer product reviews and use the review on purchasing decisions to determine whether or not they should purchase your product. Y

ou may even entice customers to provide reviews of the product by offering them a discount or a chance to win a prize in return for their opinion.

Final Words

There are a lot of ways in which you can promote your ecommerce store online. However, there are only a few strategies that work effectively. The tips given above would greatly help you spread awareness about your ecommerce store online to people.

It is hard to sell online, especially if your brand or store is new to the industry. But by gathering knowledge on how you’ll be able to promote your store, you’ll be able to advertise it to people effectively. With your consistency, patience, and hard work, you will be able to be successful in establishing a reputable brand name.

The post A Guide to Effectively Promoting Your ECommerce Store Online appeared first on Tech India Today.

1. Recognize your obstacles and limitations

Project management software does not always address the same issues. A critical first step in choosing project management methodology is to evaluate your individual problems.

2. It is possible to integrate your project management program with your other programs

I’ve learned through working with a variety of teams in a variety of project management software and apps that their priorities might be vastly different. Workflow organization is important to certain teams; for others, it’s more important to find an orderly manner to communicate about what’s being developed. Some operations have to have a calendar or budgetary component.

Constraints are another something you’ll need to take into consideration. To provide an example, a firm may have a limited budget and require the app to function for just a small group, while another company might just need software to interact with a certain bit of code.

3. Describe the problem

Write down everything that’s going on in your life at the moment. Use the most precise language possible so that it is apparent which candidates are viable and which ones should be ruled out straight away. When you understand what you’re searching for, you may generate a list of possible solutions.

To save you time, Zapier put popular applications to the test. You and your team should read through these and similar lists (focused on evaluations written by actual individuals who have evaluated the program) to establish a shortlist of applications to test.

4. Try the apps on your own

If you don’t use project management software, it’s almost hard to make an informed judgment on which one is best for you. Don’t forget to take advantage of the unpaid trial, and if it doesn’t exist, ask for one. If a firm refuses to provide you a free trial of the entire service, it’s probably time to go elsewhere.

Even if you go deep into the software, it’s still necessary to look at what it has to offer in its most basic form. The extras should be evaluated to see whether they are indeed extras. Hoops and frills notwithstanding, great project management software will perform what you want it to in its purest sense.

From my perspective, a straightforward functionality is by far the most significant element. Assuming you’re going to use this to keep track of all your work, you also have to be able to do routine activities without getting lost in options or becoming frustrated.

5. You and your coworkers should try out each new app

Make sure your staff is on board if you’re spending money on new software for them.

In order to get the most out of your selections, utilize them with your team in the most usual way feasible.

In order for your team to make an educated decision, ensure that all members have access to the technology you’re evaluating. Encourage them to return to your checklist of difficulties and limits as they explore the capabilities of each tool.

Customizing the tool to fit your team’s requirements

Professional project managers and even whole enterprise project management teams are employed by a growing number of businesses.

And in many cases, they employ complex software created for their own use, rather than for the benefit of a team. Managing projects without the advantage of professional training is common in smaller firms.

The post Easy Stages of Getting a Project Management Software appeared first on Tech India Today.

Even if social media marketing has an enormous ROI potential, increasing sales on social media still has its obstacles. One of them is convincing your followers to leave the social network app and complete an online purchase.

However, thanks to a rapidly expanding eCommerce trend known as “social commerce,” this may not be such a difficult task in the future.

1. What exactly is social commerce?

There is an intersection between eCommerce and social media known as social commerce (sometimes referred to as social purchasing). For the uninitiated, social commerce is the act of companies, brands, and creators using interaction through sales channels that appear on the profiles or feeds of their social media followers.

Users may now discover new products and companies without ever leaving their social media network, thanks to capabilities like shoppable posts, on-site storefronts, and dedicated checkouts built by social media platforms in the last few years.

Even though it is still in its infancy, social commerce has already been shown to be highly profitable. Statista estimates that social commerce earned $475 billion in sales in 2020 and is predicted to expand at 28.4 percent per year until 2028 when it is expected to reach $337 trillion in revenue.

To put it another way, trust is the most critical factor.

The phrase “social commerce” was first used by Groupon and LivingSocial back when Facebook was still in its infancy. Beisel was one of the first companies to see the potential in the synergy between eCommerce and social media.

2. What are the advantages of doing business through social media?

Social commerce has numerous advantages over traditional e-commerce since it allows you to meet your target audience where they are already comfortable. You should include it in your social media marketing strategy if you haven’t already:

a. The checkout procedure will be smoother as a result of this change.

Traditional e-commerce uses social media to drive traffic to an e-commerce site where customers may buy. Although this strategy can work, the most significant obstacle is the time and effort it takes to buy the item.

To complete a transaction, customers must leave social media, visit an external website, and then return to where they left off when they first started. It may not seem like much work, but the effort required is enough for many people to avoid it.

Friction in the checkout process refers to the extra steps necessary to complete a purchase. The process of purchase becomes more complicated with each step, and at each stage, users have the opportunity to decide that the process is no longer worth it.

Using social commerce technologies in a social media network considerably reduces this friction. Users who stumble into your content have all the information they need to make a purchase right there. Buying from you is as simple as liking or following you on social media.

b. Engage with customers on social media at the same time you’re selling.

A successful social media marketing strategy must simultaneously attract new customers and preserve strong ties with current ones.

With social commerce, you can connect with both groups at once. Brand awareness posts can also include options for those still in the decision-making process.

This dynamic has the added benefit of potentially causing customers to slip through the marketing funnel faster than usual. Customers who’ve just learned about your brand may already have all the information they need to evaluate whether or not your product is worth purchasing and the attributes they require to make that purchase.

c. The social commerce market is enormous.

Social media users can be categorized by their followings, likes, or hobbies, making it easier for you to locate your ideal customer base. In the absence of social commerce tools, you’re going to miss out on many sales opportunities.

Since 2019, the number of persons who claim to have purchased social media has increased. This tendency is predicted to continue as users get more comfortable with social shopping. It’s predicted that 37% of Americans will have bought something after seeing it on social media by 2025.

The option to buy directly on social media will become less of a luxury and more of an expectation as more firms implement social commerce. The sooner you get on board with social commerce, the more likely you will avoid missing out on sales.

d. While you’re selling, you can build social proof.

For example, we tend to trust the opinions of others when making purchasing decisions, which is called social proof.

This can be done through product reviews, user testimonials, or even a general awareness of a product’s popularity in e-commerce. You’ve seen the influence of social proof if you’ve ever watched a movie or a TV show just because everyone else seems to be.

Social media is their first point of contact for many people, making evident social proof an essential tool for gaining new followers and expanding an existing following. This social proof is also an effective sales strategy when used with social commerce.

Persuade customers to post images or videos of their purchases online. Ask for endorsements or reviews from influential people with large followings. The mere fact that your product’s users seem to be enjoying it should be enough to convince others to do the same.

You can also use your social shopping posts as social evidence by posting them on social media. Customers will feel more confident purchasing if they see their peers enjoying, commenting on, and sharing your content online.

e. Simple solutions to cater to the growing number of mobile shoppers.

In 2021, mobile eCommerce sales were worth $359 billion, up 15.2% from the previous year. Mobile eCommerce sales are expected to account for 44.2 percent of retail eCommerce sales in the United States by 2025, totaling $728.28 billion.

A mobile-ready storefront will become increasingly crucial to the success of any online retailer as online buyers become more comfortable with the idea of shopping on their mobile devices and social media networks embrace more features to enable it.

You might be asking yourself, “What’s the big deal?” Using my mobile-friendly, responsive Shopify theme, I’ve streamlined the checkout process. That may be the case, but the reality is that most sales aren’t taking place in browsers. Social media apps are where they’re taking place.

When it comes to e-commerce, social media developers are responsible for creating features that work flawlessly and are algorithmically designed to locate consumers who are more likely to be interested in your goods.

It’s impossible to imagine a scenario in which social commerce does not significantly impact your bottom line.

3. What do you need to know about social commerce and how to get started?

If you want to get the most out of selling on social commerce platforms, there are a few best practices that you should keep an eye out for.

a. Your product’s social commerce channel should be chosen carefully.

If you want to discover which social media platform is best for your business, analyze the demographic makeup of your brand’s audience and start with the platform that most closely matches it.

For example, TikTok’s sales channels can be a good fit if you’re primarily marketing to Gen Zers. Instagram is an excellent place to start if you’re selling to millennials.

If you’re already utilizing social media to promote your items, look at which platforms are currently generating the most interest. More people will engage with your content and purchase your product if your checkout process is as simple as possible through social commerce.

Avoid the pitfall of attempting to achieve everything at once and spreading yourself too thin by focusing on too many platforms at once. Prioritize the most valuable social network, then plan to grow it.

b. Make use of the live streaming capabilities provided by your platform.

Your goods can be showcased, and the unique selling proposition of your business can be discussed in greater detail through live streaming. A Livestream is a terrific method for producers to show off their personalities and engage with their audience more intimately.

Livestreaming allows customers to interact with your brand, see your product in action, and ask questions in real time before they buy. You may also enable live purchasing on Facebook, which provides your viewers with the chance to purchase directly from your video while they are watching.

As surveyed by Statista, 70% of US internet users who watch live streams frequently say they’re inclined to purchase things from those they follow. As a result, live streaming presents a significant possibility for producers and retailers to generate revenue.

c. With instant messaging, you can stay in touch with your clients.

Customers will ask inquiries regarding your products if you’re selling them online. Live streaming cannot be done all the time, but instant messaging may be used to stay in touch with friends and family.

According to a 99firms survey, 73% of respondents felt that live chat was the “most satisfactory” method of communication from a company. Nothing beats live chat for speed and convenience when it comes to customer service.

Your customers will become more familiar with your brand as a result, which will lead to increased sales and brand loyalty in the long run. You can assist reduce the number of customers who abandon their purchases by being available via chat.

Private messaging is also a great way to give customers discounts, advertise new products, and keep in touch with them after they’ve made a purchase.

Providing a more tailored online buying experience makes your consumers feel more appreciated and lets them know you’re always here to serve them.

d. Influencers can help you expand your business.

According to IDC, the influencer marketing sector will reach $16.4 billion in revenue by 2022. An endorsement from an influencer can have a significant impact on your online sales since influencer audiences value the opinions of the influencers they follow.

While working with influencers can increase social media engagement, this isn’t the only benefit of working with them.

Because more people are engaging with your postings, they are more likely to be presented to other users who might be interested in your product.

Influencer marketing can be effective even if you don’t collaborate with well-known figures. Micro-influencers tend to have higher engagement rates than major influencers in developing a long-term engaged audience.

The post What Is Social Commerce? Tips & Trends For New Year appeared first on Tech India Today.

We expect that this knowledge will assist you in navigating the maze of current cheap laptops. Below is a section on each principal component you’ll want to be aware of while shopping for your future PC. We break down the jargon and attempt to explain things in layman’s terms.

1. First, choose an operating system.

Before you start looking for inexpensive laptops for sale, you need to choose which operating system (OS) is appropriate for you. Assuming what software you need to run and which operating systems that program works on can assist you in determining what hardware you need.

There are four primary operating systems for computers. Here’s a rundown of each:

a. Windows:

This veteran operating system doesn’t receive much attention anymore, but it gets the job done. If you need Microsoft applications such as MS Office, Access, or Outlook, this is the best option.

More budget laptops with Windows are available than any other operating system. To view some of the options available, check out our selections for best laptops, best gaming laptops, and best affordable laptops.

b. MacOS:

Although Apple’s macOS is more user-friendly than Windows, it is near associated with its hardware. If you don’t have an iPhone or iPad and your alternatives are restricted to MacBooks, it’s probably not your first pick. 

c. Chrome OS:

Does a web browser suffice for the majority of your laptop work? If yes, Chrome OS is a fantastic option. Chrome laptops on sale are also among the least expensive (and least powerful) options available thus;, the OS is worth considering if you’re on a limited budget. 

d. Linux:

It’s possible to install Linux on just about any laptop that has ever been made. That is, provided you wouldn’t need Microsoft Office and don’t mind learning how to use it for a while. The drawback is that popular software such as Microsoft Office and Adobe’s Creative Suite will not work. 

2. How much processing power will you require?

Expecting to deal with its expense, an Intel i7 CPU is a worthwhile update that will make your pocket-friendly laptops seem faster. However, the greater power frequently equals shorter battery life, so you’ll need to weigh that against your demands.

A gaming laptop, for example, would take an i7 (or i9) processor, although an i3 or i5 is generally sufficient for less demanding work.

3. How much RAM do you require?

The more, the better! The ordinary Windows user should be OK with eight gigabytes of RAM, but increasing to 16 GB will make your cheap laptops much more competent (and is necessary for gaming).

Again, if you’re developing and creating software or editing video clips, both of which demand a large amount of RAM, you’ll want at least 16 GB. If you can afford it, you’ll probably be pleased with 32 GB.

4. Make your decision

As soon as you pick a few models, read some reviews, and look for things that aren’t just specs. For example, how much the joint holds up in the long run, how comfortable the keyboard is to type on or use a mouse.

How well the trackpad works, and how toasty the underside gets in your lap. Reading reviews is beneficial since specifications won’t tell you whether a hinge is poorly constructed or sticky or if the lid scratches easily.

The post A Step-by-Step Guide To Choosing The Best Laptop appeared first on Tech India Today.

A bad review can easily ruin your business, but with the help of a good reputation management strategy, you can protect your online reviews and control your brand’s narrative.

Not only that, but dental reputation management can also help improve your website’s SEO ranking and increase trust with potential patients. So if you are on the barrier around whether or not to buy in, here are six reasons why it’s worth it!

1. Dental Reputation Management Is Essential For Maintaining An Excellent Online Presence.

A solid online presence is essential for any business, and dental practices are no exception. In fact, with so many people now turning to the internet for information about providers, it’s more important than ever to have a well-optimized website that ranks high in search results.

And that’s where dental reputation management comes in. By monitoring and managing your online reviews, you can ensure that your website always looks good to potential patients.

2. It Protects Your Online Reviews And Helps You Control Your Brand’s Narrative.

As we mentioned before, one bad review can easily ruin your business. But with the help of a good reputation management strategy, you can protect your online reviews and make sure that the narrative around your brand is always under your control. This way, you can avoid negative publicity or fallout from unfortunate events.

3. It Can Help Improve Your Website’s SEO Ranking.

A strong SEO ranking is essential for attracting more patients online. And fortunately, dental reputation management can help improve your ranking by increasing the visibility of your website.

By monitoring and managing your online reviews, you can ensure that potential patients see your website as a valuable resource.

4. It Builds Trust With Potential Patients.

One of the most important aspects of any business is trust. And in the world of dentistry, confidence is key.

By monitoring and managing your online reviews, you can ensure that potential patients feel confident about choosing your practice. After all, who wouldn’t want to do business with a dentist they know they can trust?

5. It Increases The Likelihood Of People Visiting Your Website.

In addition to building trust, dental reputation management can also help increase the likelihood of people visiting your website. By making sure that your website is seen as a valuable resource by potential patients, you can encourage them to visit your site for more information about your services.

6. And Finally, It’s An Investment In The Future Of Your Dental Practice!

Investing in dental reputation management is an investment in the future of your dental practice. By monitoring and managing your online reviews, you can ensure that your business always looks good to potential patients.

So if you are on the barrier about whether or not to buy in, this is one dental software that we’ll recommend for all dentists! Thanks for reading!”

The post Reasons To Buy In On Reputation Management appeared first on Tech India Today.

The oil business has brought wealth, influence, and attention to a large part of the states of the Arabian peninsula. Qatar, the United Arab Emirates (UAE), and Saudi Arabia are highly relevant in their voluminous oil reserves and their effective exploitation.

However, we must zoom in on our lens and ask ourselves: “Have all the countries of the Arabian Peninsula managed this sector and the wealth it provides the same?” The answer is overwhelming: 

Oil is a fossil fuel that runs out no matter how abundant it may be in each State. Such shortages have led the Gulf monarchies to seek alternative plans to diversify their economies.

For this reason, today, practically all the States in this region are launching alternative economic programs in search of new sectors that allow them to reduce dependence on the oil sector.

UAE could be taken as a good reference of “know-how” in this regard. This country comprises seven emirates: Abu Dhabi, Ajman, Dubai, Fujairah, Ras al Khaima, Sarja, and Um el Kaiwain.

An emir governs each, and the emir of Abu Dhabi is also the one who acts as the country’s president. The State has the fifth largest oil reserves on the planet discovered to date, and the hydrocarbon sector accounts for 30% of its GDP.

It is the fourth-largest exporter of crude oil, representing 20% of the surplus in its current account balance. Despite being such an important activity, it does not enjoy the same relevance throughout the national territory since only Dubai and Abu Dhabi concentrate on the large oil reserves.

In some countries, such as China, significant restrictions are placed on foreign investment in certain sectors.

The Chinese government decides which foreign companies can invest and which cannot, being quite jealous of those economic activities that sustain the country’s progress.

Applying the Unholy Trinity of Robert Mundell, UAE allows freedom of capital movements, simply with certain controls on direct investment, specifically on real state transactions and for credit and investment institutions.

The capital movements are applied to many sectors with strengthening in the management sector, such as HRMS software in UAE.

This characteristic and a conventional Peg exchange rate regime place it far from an independent monetary policy. Taking Rodri’s Unholy Trinity as an optics, the UAE is in a golden straitjacket as it moves within globalization and the Nation-State framework.

Due to the above, this country is in a favorable situation to make its economic transition to other sectors: the freedom of capital movements facilitates foreign investment in the country, and international actors capable of forging this change towards new ones participate in its future.

For example, when the Vice President of the State, H.H. Sheikh Mohammed bin Rashid Al Maktoum presented the UAE Vision 2021 plan to diversify the sectors that gave surpluses in their balance of payments, this served as an incentive for several hotel chains to open new establishments in the country. This openness has made Dubai one of the summits of tourism in Asia.

The plan was indeed presented in that year, but the Public Administration had previously been preparing this gigantic sector shift. Compared to Saudi Arabia, the UAE’s diversification has not come late.

For the first, in 2019, oil accounted for 80% of the country’s exports, almost 70% of the State’s income, and more than 40% of GDP. Even though the Saudi economy owes its surplus to the oil sector more than the UAE to its own, Saudi Arabia took longer to present its diversification plan.

And referring to the present, their attempts at diversification seem not to be going well due to a lack of investors, who consider that Saudi institutions are obeying the will of their monarch and not the legal certainty they find in other neighboring countries such as the UAE. In monetary terms, the Emirati dirham is pegged to the US dollar, bringing confidence to its stakeholders.

Practically all the oil-exporting countries of the Persian Gulf have opted for this type of exchange, as has also been the case of Oman and Qatar. All this, however, does not imply the dollarization of its economy.

The post The UAE: Its Today Economic Situation appeared first on Tech India Today.

Influencer marketing works, and perhaps you should consider finding the right influencer to market your products.

1. How Much Does Influencer Marketing Cost?

Traditional celebrity influencers are instantly recognizable people like Kylie Jenner, whose Instagram posts are reportedly worth around $1 million each.

Macro-influencers are far less recognizable, but their social media reach may be between 50K and 150k followers. Micro-influencers have fewer than 40k followers, but in specific industries or niche markets, even a modest following of 2,5k followers can testify how well they are regarded in their field.

Micro-influencers are generally from the ranks of industry experts and thought leaders in niche communities, their costs are far more reasonable, and they usually have passionately engaged audiences.

Shop around – influencers can provide engagement metrics and rates to calculate the cost-per-engagement, but keep in mind that micro-influencers often will consider alternatives to monetary payment in the best traditions of a barter economy.

2. How To Find An Influencer Marketer

If you’re going to hire an influence marketer, you’ll need to track social media and internet engagement. That is a complex task if you don’t have access to a data analysis tool. It makes infinite sense to start using a social media management tool long before you even consider engaging an influencer.

Your most suitable alternative is to use a social media management tool with a built-in function to find influencer candidates. It can also follow their activities to keep track of your investment.

SproutSocial and Hootsuite have long been considered market leaders, but you can try many other social media management tools.

3. How To Vet Influencers Before You Hire

That person command be designing your brand, and they may make or break your business. Online Social media can be a both-edged sword, so you must do your homework before reaching out to a potential influencer. Here are some questions to ask:

Are they legit? You’ll have to scroll through their feed, click through on posts, and read the comments. It’s eye-wateringly dull, but if you spot a low engagement-to-follower ratio or spammy comments, you’ll need to dig deeper. Bot accounts and fake followers are a sad reality.

Try SocialBlade to check follower growth trends over a year or longer. If you spot sudden big jumps in follower counts, something is amiss. Social platforms are cracking down on follower buying, but it is a common problem and continues unabated.

Have they worked with similar – or opposing – brands before? Ask for a press kit or portfolio of their work.

On which platforms do they stand out? It’s almost impossible to do all of them brilliantly. How consistent are they in terms of quantity and quality of content and engagement?

a. Step 1. Check Social Platforms

Identify each of your potential influencers’ social media accounts and scrutinize them for anything that may direct opposition or damage your brand. Since many influencers only ‘work’ on specific platforms, you may find a ‘non-official’ or private account on other media where you influencer go to let their hair down.

On most platforms, you can search for a name, address, email address, employer, phone number, or any personal details you have, or you can use social-searcher.com, a specialized search engine for social media accounts.

b. Step 2. Do a keyword search

You should also do an internet search using all possible variants of the person’s name, surname, professional names, or favourite hashtags. You’ll probably get the most accurate results with an email address or phone number, but take care to phrase your search terms using quotation marks in the proper places.

An example would be “John Doe” plus a search term like “criminal record”. Criminal records are part of the public record, and it may be crucial that you find such information before you reach out to them.

Also, do a reverse image search on TinEye or Google of selected profile photos. If your investigation uncovers other social media accounts under different names, you need to sit up and pay attention.

c. Step 3. People-search services

Data aggregators can combine public data like a person’s criminal history, marriage records, and public filings with additional information from social media accounts to provide an in-depth profile of the person you are interested in.

Nuwber offers a free search or a more thorough, deeper dig. Either way, you’ll get sufficient information to run cross-checks on the info from other sources.

4. Happy With What You See? Now Reach Out

You have the right to conduct due diligence – your business and your brand is at stake. As a bonus, after going through a thorough vetting process, you’ll know precisely what to expect from the relationship, and you should have no problems negotiating a mutually beneficial agreement.

The post Influencer Marketing? Vetting Is More Important Than Finding appeared first on Tech India Today.

While the coronavirus pandemic may have impacted adversely on the Asia-Pacific region, this has only temporarily interrupted average annual growth levels of between 6.9% and 7.5% since 2014.

In this post, we’ll look at some of the core benefits of doing business with Asian companies, particularly as the region continues its robust recovery from Covid-19.

1. Capitalise on a Fast-developing Environment

In general terms, Asia has become extraordinarily tech-focused and innovative as it has grown, with world-class and high-value hubs growing in Tokyo, Singapore and Hong Kong.

National governments are also increasing their technology infrastructure projects, and providing more comprehensive support to startups, creating an increasingly favourable environment for nurturing business ventures.

This is also facilitating a fast-developing business climate, and one that’s being driven by increased access to mobile technology increased e-commerce opportunities and enhanced 5G networks.

This can benefit commercial ventures within all industries, driving growth and expansion beyond the burgeoning technology markets.

2. Access Huge Populations and Marketplaces

As we’ve already touched on, Asia represents a huge marketplace, both in terms of its population and the value of its private sector and stocks.

According to The United Nations Economic and Social Commission for Asia and the Pacific, more than 4.3 billion people live in the Asia-Pacific region by the end of 2014, with this accounting for nearly 60% of the world’s total population.

Not only does this represent a vast and increasingly affluent consumer base for international firms to target, but it also offers access to an enormous source of untapped talent across an array of sectors.

This combination of a large talent pool and motivated consumer base represents something of a Holy Grail for businesses, and one that creates limitless potential over time.

3. Leverage an Advanced Infrastructure | business with Asian companies

As Asian governments and cities have continued to invest in the infrastructure available to business owners, we’ve seen the assets and currencies within several regions achieve substantial growth.

Beyond this, the primary benefit of such infrastructure is that it makes the process of launching (or expanding) an international business in Asia considerably easier.

The impact of this has been compounded by sustained investment in both economic and social infrastructures, which has also helped to reduce potential barriers to entry and relax requirements for overseas entrepreneurs.

As a result of this, you can now launch a viable business venture in Japan without being categorised as a permanent resident.

The post Why is it good to do business with Asian companies? appeared first on Tech India Today.